Thinkbox
Thinkbox is the marketing body for commercial TV in the UK, in all its forms. Turner Media Innovations is one of its shareholders, alongside Channel 4, ITV, Sky Media and UKTV.
Together, the shareholders represent over 90 per cent of commercial TV advertising revenue through their owned and partner TV channels. Thinkbox works with the marketing community with a single ambition: to help advertisers get the best out of today's TV.
Their website has a huge amount of useful information - take a peek via the link below
47% of pre-school kids do an afterschool or weekend activity , 19% of mums chose that activity because they thought it would be good for them (Source: Turner Media Innovations Toontrack 2011. Kids 2-5 years)

