Turner Media Innovations

Commercial Performance Information

Here are a few key pieces of information regarding our recent commercial performance. To discuss or get extra performance information for any of our channels, contact our sales team or email hello@turnermediainnovations.com

Turner Kids dominate 4-9 kids in UK

Turner kids channels commercial impacts are ahead of all other groups of channels for kids 4-9, with Boomerang as the number 1 individual channel for this audience (taking 15% of share)

• Turner is particularly strong for boys 4-9 outperforming all other kids groups of channels and taking a massive 41% share (Nick nearest rival with only 27%)
• Turner is also proving to be a key player in the girl's 4-9 market with impacts growing by a huge 31% year on year, higher than any other kids group of channels. Turner's impacts for this audience have been growing steadily over the last year and has seen increases across Boomerang, Cartoonito and Cartoon Network Too.
• May Half term was the best Turner Kids performance for 3 years and our channels have achieved +22.06% growth in commercial impacts for June alone. This represents the 4^th consecutive week of YOY growth across all our channels

Programming YTD Kids 4-9

Content is key to engaging our audience and Turner Kids commercial performance is underpinned by the appeal of our programming. The Top 3 program's by channel include:

• Cartoon Network - Star Wars: The Clone Wars, Ben 10: Ultimate Alien, Regular Show
• Boomerang - Scooby-doo! Mystery incorporated, Tom and Jerry, What's new Scooby-doo
• Cartoonito - Fireman Sam, Baby Looney Tunes, Krypto the Superdog
• Cartoon Network Too - Tom & Jerry, Mr Bean: the animated Series, Chowder

Chloe's Closet launched on Cartoonito in May and has already claimed the No 1 spot for girls 4-9 on the channel (Jan - May)

Brand count and categories

To date in 2011, Turner has worked with 534 advertisers across 25 different (DDS) categories ranging from 'Clothing and Accessories' to 'Travel and Transport'

• Turner's brand count has increased from 521 to 534 YOY. Toy brands show the greatest increase year on year from 195 brands to 232 (+19%). Games and Consoles also saw significant year on year increases at +108% yoy from 12 to 25 brands
• Nick Kids brand count has dropped -6% ytd year on year. Turner Kids carries +17% more brands than Pop Kids and +63% more than Disney XD
• Toys (Leisure Equipment) represents largest category and accounts for 31% of all commercial impacts from kids commercial channels YTD. Turner Kids achieved the highest share in this category in May (33.1%)
• 'Household Stores' is the second largest category, with 13.9% of commercial impacts for products within the category. Turner Kids have achieved a 55.2% growth month on month (Apr - May), giving it the second highest share of this category with a share of 26.8%
• Entertainment and Leisure is the 3^rd largest category, and Turner is leading this month with 32.9% of the market ahead of Nick Kids which only accounts for 26.7% of the market

Sponsorship & Promotion

Integrated campaigns provide the opportunity for our clients to increase levels of consumer engagement, build brand equity and reinforce brand messages communicated on TV.

• We have completed 25 projects so far in 2011 and have another 18 in production
• Clients span a range of sectors that include Toys, Entertainment, Beverage and Leisure/Tourism
• The 2011 S&P campaigns have produced over 87,000 competition entries to date

Digital

Turner Media Innovations brought their digital sales team 'inhouse' at the start of 2011. Since then:

• Our display advertising has increased by 40% YOY
• YTD we have run 4x as many 'digital only' campaigns as they did last year