Childrens Ethical Communications Kit

Check is an Advertising Association initiative, in partnership with Turner Media Innovations and with the help of the entire advertising industry.

Check is a practical toolkit for anyone whose business involves marketing and communicating to children.
In the Check List you will find the existing regulations, legislation and guidance relating to marketing to children.

Check is fully supported by the official regulatory bodies, and its aim is to broaden understanding of regulations, maintain high ethical standards and help to ensure that all forms of marcoms can be trusted.

Try it out for yourself via the link below

 

http://www.check.uk.com/

1/3 of mums go online with their pre-school kids each week (Source: Turner Media Innovations Toontrack 2011. Kids 2-5 years)
Glossary

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