Ad Guidelines
When it comes to using our properties to maximise the effectiveness of your campaign, we're incredibly flexible. But one thing doesn't change: whatever we create, it has to work within the framework set out by industry regulator Ofcom (they're the independent organisation which regulates broadcasting telecommunications sectors). And we have to get all our TV ads approved by Clearcast (who are responsible for checking scripts and ads before anything gets transmitted).
It's easy to stumble into problems if you're new to this, because these rules and regulations are subject to change and are very complex. So if you've got an idea, the best thing is to speak to us directly and we can work it out together.
However, if you're just after some initial guidance, we recommend visiting the following sites for information. This isn't an exhaustive list by any means, but it should help you get a clearer general picture of what's possible:
www.ofcom.org.uk/tv/ifi/codes/bcode/
