Turner Media Innovations secures Kellogg’s Mini Max cereal as sponsor of breakfast on Boomerang
Turner Media Innovations secures Kellogg's Mini Max cereal as sponsor of breakfast on Boomerang
Turner Media Innovations has signed a year long sponsorship deal with Kellogg's to promote Mini Max, its children's cereal brand which launched in August 2011, on Turner's popular children's channel Boomerang.
The deal was negotiated by Maria Donaldson, Associate Director, Carat Sponsorship and Camille Mendes, Account Director at Turner Media Innovations. All sponsorship activity was handled by Zara Peters, Senior Sponsorship & Promotions Executive at Turner Media Innovations.
The campaign kicks off today Friday 17th February and includes sponsorship of breakfast programming on Boomerang every weekday from 7am to 8am. Shows broadcast on Boomerang's breakfast slot include family favourites such as The Garfield Show, Mr Bean, Scooby-Doo and Tom and Jerry.
The daily weekday breakfast sponsorship will be themed around preparing for the school day ahead and will be supported by three bursts of full scale channel sponsorship in February, April and September, which will drive to an online competition where kids can win exciting prizes for their school. The online microsite will be hosted on www.boomerangtv.co.uk.
Turner Media Innovations secured Mini Max as sponsor of breakfast on Boomerang due to the strength of the channel's popularity with kids and housewives, in order to reach both purchasers and recipients.
Andrew Mallandaine, UK Sales Director, Turner Media Innovations says: "We have a rich history of promotional partnerships with Kellogg's and look forward to seeing the debut of the Mini Max sponsorship of breakfast on Boomerang. Day-parted advertising, scheduled to correspond with children's activities during the day, are particularly effective. So it's great to have this year long commitment from Kellogg's which will help reinforce the brand's impact at breakfast."
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For further information:
Yinka Akindele, Senior Press Officer, 020 7693 1105, yinka.akindele@turner.com
Notes to editors:
About Turner Media Innovations
Turner Media Innovations offers a media consultancy service combining Ad Sales, Sponsorship & Promotions, Digital Media, Creative and Research to deliver bespoke advertising solutions. In addition to securing spot advertising, Turner Media Innovations creates integrated campaigns across a range of platforms including television, online and gaming. Turner Media Innovations is also able to deliver strategies for licensing and merchandising. The team can offer opportunities across Turner Broadcasting's entire entertainment portfolio; Cartoon Network, CN Too, Boomerang, Cartoonito, TCM (Turner Classic Movies), TruTV, TNT and Adult Swim. For more details see www.turnermediainnovations.com .
