TV Promotion
What is it?
The best TV promotions use airtime to drive people either to a website, or to a game where they can win prizes and be drip fed more information. Think of a TV airtime spot as a billboard, or the homepage of a website which points visitors in the right direction to explore more.
This works because our audiences live in multi-platform worlds: it's natural for them to move from one to another. We're most effective when we operate that way too.
What are the benefits of using TV promotion?
Where sponsorship is great for long term awareness, a TV promotion offers instant engagement. TV promotions enable brands to be part of the 'voice of the channel'. This benefits brands by association and benefits the channel as it creates engaging content for the viewer. A win-win situation.
How can I use TV promotion?
No two campaigns are the same and the first thing to do is talk to us.
Read the case studies here
What makes using TV promotion with Turner Media Innovations different?
Turner Media Innovations represents channels which people love. Whether it's Boomerang, Cartoon Network or TCM, a brand which can act as part of that channel's content via a promotion will benefit from this existing viewer relationship.
We also have an in-house S&P team who will work with you to ensure you have full visibility into the entire process.
We offer a bespoke in house production team including producers, scriptwriters, storyboard artists, graphic/AFX designers and production managers. Couple our full service in-house team, creative expertise and production knowledge with Clearcast and Ofcom compliance, and you can see why we should be talking.
What brands are TV promotion opportunities available on?
Cartoon Network, Cartoon Network Too, Boomerang, Cartoonito and TCM.
For any Sales related enquiries, email us.
