What is it?
Interactive TV is any television with the ability to 'return' content. Information flows not only from broadcaster to viewer, but also back from viewer to broadcaster. Another feature common to all Interactive TV systems is the ability to offer each TV set, or each viewer who uses that TV set, a different choice of content.
Turner Media Innovations offers the opportunity to run sponsored games on our Interactive TV service - something we've been doing successfully since 2001.
Viewers can access this service by tuning into Cartoon Network, Cartoon Network Too or Boomerang and pressing the red button on their remote control
What are the benefits of using Interactive TV?
Interactive TV offers an enhanced experience for the viewer; any association with this as an advertiser is positive. Gaming is a particularly great way to speak to your target audience in a fun, immersive and engaging way. Used with other marketing messages on other platforms we offer, it's a key element of an effective multi-platform campaign.
How can I use Interactive TV?
Turner has red button games on Sky satellite and Virgin cable platforms. There are two types of games:
o iTV games. When the viewer presses red they are taken into another screen
o eTV games. Games which overlay the content being viewed. These are called enhanced TV (eTV games), and leave the content underneath the game being played
The advertising opportunities are:
- Sponsored Interactive Services Menu
- Sponsored Cartoon Network Games
- Or to sponsor the loading pages within our existing games
However, as no two campaigns are ever the same, the first thing to do is talk to us.
What makes using Interactive TV with Turner Media Innovations different?
At Turner Media Innovations, we know kids: they love playing games and interacting with media.
Our most recent Toon Track survey showed us that 42% of kids have pressed the red button (up from 38% last year). From our own website survey we know this rises to 65% among Cartoon Network website users, showing that our audience is definitely interested.
We also know that they spend a while playing games: 52% of kids say they spend up to 10 minutes each time they play a game; 18% say they spend up to 30 minutes. This offers great engagement for your brand.
We offer a whole range of games, from action adventures to arcade classics. Many feature our best known characters and brands, which viewers have such a strong emotional connection with.
We have been offering interactive TV opportunities since 2001 and have a lot of successes in the area. Our advertiser-related games have on average 130,000 - 150,000 game plays per month. See some case studies here.
What brands are Interactive TV opportunities available on?
For any Sales related enquiries, email us.