Season Sponsorship: TCM
Opportunity Summary
A staple of the TCM schedule are regular seasons of related films running on the channel. Usually week-long programming events with a different film in the same timeslot each day, the seasons format has also been applied to other scheduling scenarios such as 'every thursday this month' or 'all-day today'.
Example seasons run in the past on the channel include 'Comedy Week', 'Thursday Night Crime Spree' and 'Leading Ladies Week'.
Turner Media Innovations and TCM are pleased to be able to offer a brand the opportunity to sponsor an existing season or, because we work so closely with the channel teams, we are able to offer potential clients the opportunity to "create-your-own" season which complements your objectives.
Headline Stats
- TCM ratings are up 33% Year-on-year so far in 2011 (Jan-May 2011. BARB 2011)
- TCM gets, on average, over 3.8 million monthly viewers (BARB 2011)
- The TCM target demographic is 45+ ABC1, with a slight male skew
(more performance information here)
Costs
All campaigns delivered by Turner Media Innovations are bespoke and tailored to the specific needs of the client, so it is difficult to quote any specific costs before we've had a chat through your objectives. However, rest assured that campaigns on our channels can suit any budget, big or small, and have been independantly proven to boost sales uplifts significantly. Read more about our effectiveness here
Talk to Us!
If any of this interests you, or if you'd like to know more about other opportunities, then contact us for a chat! If you already deal with us, then your first point of call should be your sales team representative (contacts here).
If you've never dealt with us before, then give our friendly Sales Director, Andrew Mallandaine, a bell on 020 7693 1143 or drop him an email at andrew.mallandaine@turner.com
