Retail Opportunity: All Channels
At Turner Media Innovations, we don't subscribe to the traditional practice of discounting products to increase the rate of sale. Firstly, being seen as a permanently discounted brand does not give the right impression; and secondly, we believe that media can be used to create buzz and excitement around brands - so that price becomes less of an issue when it comes to purchasing.
Turner Media Innovations has been working with retailers such as Toys R Us, Argos and Tesco for the last seven years. Thanks to the experience and knowledge we've built up (both with our licence and non-licence properties), we know the best way to increase sales at the right price, helping all parties to improve their margin.