Programme Sponsorship: The Amazing World of Gumball
Show Synopsis
The Wattersons are a totally normal family. Dad is your regular 6"4 pink rabbit who stays at home while Mom works in a rainbow factory. Their kids are pretty standard too - there's Gumball, a blue cat with a giant head; Anais, a 4 year old genius bunny; and Darwin, a pet goldfish who became part of the family when he sprouted legs.
At the heart of the show is Gumball who faces the trials and tribulations of any twelve-year-old kid - like being chased by a rampaging T-Rex, sleeping rough when a robot steals his identity, or dressing as a cheerleader and doing the splits to impress the girl of his dreams. Simple everyday issues we've all been through.
Opportunity Summary
Turner Media Innovations and Cartoon Network are pleased to offer an advertiser the opportunity to sponsor the brand new comedy animation show, The Amazing World Of Gumball.
This is a great opportunity for a brand to partner with Cartoon Network and build a strong association with the values of the channel as well as the ethos of the series and grow awareness amongst our audience.
For further detail, take a look at the downloadable document below
Headline Stats
- Cartoon Network has the second highest share of commercial impacts for boys 4-9 (behind Boomerang) (Source: BARB, Jan-Dec 2010 and Jan-March 2011)
- Cartoon Network's share of the Boys 4-9 market was almost double that of Disney XD's (15.65% v 8.05%) across 2010
(more performance information here)
Costs
All campaigns delivered by Turner Media Innovations are bespoke and tailored to the specific needs of the client, so it is difficult to quote any specific costs before we've had a chat through your objectives. However, rest assured that campaigns on our channels can suit any budget, big or small, and have been independantly proven to boost sales uplifts significantly. Read more about our effectiveness here
Talk to Us!
If any of this interests you, or if you'd like to know more about other opportunities, then contact us for a chat! If you already deal with us, then your first point of call should be your sales team representative (contacts here).
If you've never dealt with us before, then give our friendly Sales Director, Andrew Mallandaine, a bell on 020 7693 1143 or drop him an email at andrew.mallandaine@turner.com
Resources
Sponsor Opportunity - The_Amazing_World_of_Gumball.pdf (778.1 KB)
