Programme Sponsorship: Generator Rex
Show Synopsis
Rex is 15. And like most 15 year old boys, he likes cars, girls, music, sports... unlike most 15 year old boys, among other things he can make his fists the size of boulders, sprout a jet pack out of his back and turn his legs into a lightning-fast motorcycle. These talents are extremely useful to Providence, a global organization chartered to fight mutant creatures known as Evos. Rex is under their care, and he's also their ultimate weapon.
The world of our show takes place in the aftermath of a global catastrophe - where microscopic machines known as nanites have infected every living thing. The good news is that for most, these nanites lie dormant and harmless. The bad news is that for a select few, the nanites mutate their hosts into abominations we call Evos.
Rex is one such evo, but unlike the monsters he and Providence battles, Rex has control over his nanites. This allows him to do three things - create a half dozen or so machines from his body, communicate with and control other machines and most importantly, extract the corrupted nanites inside certain Evos, essentially curing them.
Opportunity Summary
Generator Rex is an action-packed animated show airing on Cartoon Network. From the makers of the hit show, Ben 10, this adventure follows another hero on his daily adventures to save the world. The show airs in primetime, has strong themes of adventure and morals and is an exciting addition to the slate of action shows airing on the channel. The show is available for ongoing sponsorship with new episodes airing every few months to great ratings success. The repeats of previous series are also high performing programmes and are also available to sponsor.
Headline Stats
- The series 1 launch episode in the US rated 300% year on year for the same slot and the series as a whole have represented a significant 49% yoy growth for Boys 6-11 and 52% for Boys 9-14
- The show is backed by consistently large scale marketing campaigns and is now a popular toy product stocked in large retailers all over the country
- Cartoon Network has the second highest share of commercial impacts for boys 4-9 (behind Boomerang) (Source: BARB, Jan-Dec 2010 and Jan-March 2011)
- Cartoon Network's share of the Boys 4-9 market was almost double that of Disney XD's (15.65% v 8.05%) across 2010
(more channel performance information here)
Costs
All campaigns delivered by Turner Media Innovations are bespoke and tailored to the specific needs of the client, so it is difficult to quote any specific costs before we've had a chat through your objectives. However, rest assured that campaigns on our channels can suit any budget, big or small, and have been independantly proven to boost sales uplifts significantly. Read more about our effectiveness here
Talk to Us!
If any of this interests you, or if you'd like to know more about other opportunities, then contact us for a chat! If you already deal with us, then your first point of call should be your sales team representative (contacts here).
If you've never dealt with us before, then give our friendly Sales Director, Andrew Mallandaine, a bell on 020 7693 1143 or drop him an email at andrew.mallandaine@turner.com
