Programme Sponsorship: Fireman Sam
Show Synopsis
Brave and friendly, Fireman Sam is the hero next door. Sam races to the rescue of his friends and colleagues in various perilous situations in and around the pleasant village of Pontypandy in Wales. Be it a lost kite or cat, Sam and his trusted team of Elvis, Station Officer Steele and Jupiter, their big red fire engine, are always on hand to save the day.
Opportunity Summary
The stories of Fireman Sam's action-packed adventures all combine humour and drama - while communicating a valuable underlying safety message. In 2009, he underwent a modernisation and the later series feature him in CGI animation, giving this traditional programme a fresh look.
Turner Media Innovations and Cartoonito are pleased to be able to offer a sponsorship opportunity around the programme. All sponsorships with us are bespoke, but usually include on-air spots, on-air webdrives and dedicated microsites with engaging content & competitions.
Headline Stats
- Cartoonito is ranked 9th for Mutual viewing with Kids 4-9 in terms of TVRs across all commercial channels (source: BARB, Jan-April 11)
- Cartoonito's Kids commercial impacts were up +115% YoY for Q1 2011 (BARB 2011)
- Cartoonito is the UKs most widely-distributed commercial preschool TV channel
(more channel performance information here)
Costs
All campaigns delivered by Turner Media Innovations are bespoke and tailored to the specific needs of the client, so it is difficult to quote any specific costs before we've had a chat through your objectives. However, rest assured that campaigns on our channels can suit any budget, big or small, and have been independantly proven to boost sales uplifts significantly. Read more about our effectiveness here
Talk to Us!
If any of this interests you, or if you'd like to know more about other opportunities, then contact us for a chat! If you already deal with us, then your first point of call should be your sales team representative (contacts here).
If you've never dealt with us before, then give our friendly Sales Director, Andrew Mallandaine, a bell on 020 7693 1143 or drop him an email at andrew.mallandaine@turner.com
