Programme Sponsorship: Ben 10, Ben 10 Alien Force and Ben 10 Ultimate Alien
Show Synopses
Ben 10
Ben 10 follows the adventures of Ben Tennyson, a 10-year-old who discovers a strange alien watch, the Omnitrix, in a crashed meteorite. Soon, Ben discovers that by using the watch, he can transform into 10 different alien beings each with unique powers and abilities. Handy when it comes to fighting wrongdoers and saving the world; not so good when it comes to leading a normal, kid-style life.
Ben 10: Alien Force
Ben 10: Alien Force joins Ben five years on from the original series where he is fifteen and living a normal teenage life. Unfortunately for him, the fate of the universe lays in his hands... or rather, on his wrist.
This series builds upon the successes of the original series and introduces a whole line up of 10 brand new aliens which ben has at his disposal to help save the world.
Ben 10: Ultimate Alien
Ben 10: Ultimate Alien follows 16-year-old Ben Tennyson as his life changes in major ways! The Omnitrix has been destroyed and Ben must now learn to master the secrets of the mysterious Ultimatrix, a new watch-like device that not only allows him to transform into a variety of alien super heroes, but also gives him the ability to activate evolved (or "ultimate") versions of some of his most powerful alien entities!
Opportunity Summary
Turner Media Innovations and Cartoon Network are pleased to offer an advertiser the opportunity to sponsor any or all of the 3 different series within the pheonomenal Ben 10 franchise.
This is a great opportunity for a brand to partner with Cartoon Network and build a strong association with the values of the channel as well as the ethos of the very popular series.
The opportunity would be bespoke and tailored to the specific needs of the brand, but elements could include tags on all credits in and out of the show as well as standalone webdrive spots linked to an engaging microsite on cartoonnetwork.co.uk.
New episodes of Ben 10 Ulitmate Alien will premiere on Cartoon Network in Q4 2011, but episodes of the other series are already rating very highly accross both Cartoon Network and its sister channel Cartoon Network Too.
Headline Stats
- Cartoon Network has the second highest share of commercial impacts for boys 4-9 (behind Boomerang) (Source: BARB, Jan-Dec 2010 and Jan-March 2011)
- Cartoon Network's share of the Boys 4-9 market was almost double that of Disney XD's (15.65% v 8.05%) across 2010
(more channel performance information here)
Costs
All campaigns delivered by Turner Media Innovations are bespoke and tailored to the specific needs of the client, so it is difficult to quote any specific costs before we've had a chat through your objectives. However, rest assured that campaigns on our channels can suit any budget, big or small, and have been independantly proven to boost sales uplifts significantly. Read more about our effectiveness here
Talk to Us!
If any of this interests you, or if you'd like to know more about other opportunities, then contact us for a chat! If you already deal with us, then your first point of call should be your sales team representative (contacts here).
If you've never dealt with us before, then give our friendly Sales Director, Andrew Mallandaine, a bell on 020 7693 1143 or drop him an email at andrew.mallandaine@turner.com
