Pan European Online Opportunities: Adult Swim
Adult Swim is Turner's irreverent, cutting-edge comedy brand that crosses boundaries with it's content & humour. This can be shocking for some, but to the target audience this generates dark, satirical, fun and ultimately entertaining content which most generic comedy brands simply can not offer.
Learn about the Adult Swim brand here.
Innovative Commercial Opportunities
Adult Swim websites across Europe relaunched in Q1 2010 with many brand new interactive elements. Visitors can "control" the homepage content (video, games, blog articles, etc.) by rating each piece of content with "thumbs up" or "thumbs down".
We've also improved interactive capabilities which will allow users to engage with the content through comments and sharing on social networking platforms. Plus, we've introduced "Mondo Swim" bringing together social network feeds, 3rd party partners, and our editorial picks.
As well as the standard banners and buttons, we have pre-roll opportunities around our video content. And we have numerous integrated solutions including;
- Takeovers - Homepage Skins, Flash Units, etc.
- Sponsorship Opportunities
- Branded Entertainment
- Competitions
Advertisers will have the opportunity to interact with an even more engaged and entertained audience. New features also allow advertisers to integrate their messaging into the site, creating further bespoke sponsorship opportunities.
Local Adult Swim websites exist in the following territories:
- UK
- Spain
- Germany
- Denmark
- Sweden
- Norway
If you're interested in finding out how you can utilise the european Adult Swim websites, email hello@turnermediainnovations.com or talk to our Digital Sales team.
47% of pre-school kids do an afterschool or weekend activity , 19% of mums chose that activity because they thought it would be good for them (Source: Turner Media Innovations Toontrack 2011. Kids 2-5 years)
