Block Sponsorship: Laughternoons
Block Synopsis
Laughternoons is the home of comedy on Cartoon Network. Airing daily at 5pm the block pulls together the best comedy content from across the Cartoon Network roster of programmes. Amongst the hit shows included in the block are;
- The Amazing World of Gumball - A huge hit in the US, this UK production is a hilarious cartoon which combines 2D & 3D animation with live action backgrounds to create a unique look.
- Regular Show - Regularly Cartoon nNetworks top performing show, following the unlikely adventures of two best friends.
- Adventure Time
- The Marvellous MisAdventures of Flapjack
- Harry Hills Shark Infested Custard
Opportunity Summary
By making the Laughternoons block available for sponsorship, Turner Media Innovations and Cartoon Network are pleased to offer an advertiser the opportunity to sponsor and entire genre of programming on the channel.
This is a great opportunity for a brand to partner with Cartoon Network and build a strong association with the values of the channel as well as the ethos of the series and grow awareness amongst our audience.
Headline Stats
- Cartoon Network has the second highest share of commercial impacts for boys 4-9 (behind Boomerang) (Source: BARB, Jan-Dec 2010 and Jan-March 2011)
- Cartoon Network's share of the Boys 4-9 market was almost double that of Disney XD's (15.65% v 8.05%) across 2010
(more performance information here)
Costs
All campaigns delivered by Turner Media Innovations are bespoke and tailored to the specific needs of the client, so it is difficult to quote any specific costs before we've had a chat through your objectives. However, rest assured that campaigns on our channels can suit any budget, big or small, and have been independantly proven to boost sales uplifts significantly. Read more about our effectiveness here
Talk to Us!
If any of this interests you, or if you'd like to know more about other opportunities, then contact us for a chat! If you already deal with us, then your first point of call should be your sales team representative (contacts here).
If you've never dealt with us before, then give our friendly Sales Director, Andrew Mallandaine, a bell on 020 7693 1143 or drop him an email at andrew.mallandaine@turner.com
Resources
Laughternoons Sponsorship Opportunity - LAUGHTERNOONS.pdf (742.0 KB)
