Console Generation
Gaming is huge! 98% of Kids have a games console in their home. Our Console Generation research (updated for 2010) looks in detail at who these kids are, what makes them 'tick' and provides some very useful nuggets of insight for advertisers.
For starters, here are some key facts:
- Kids lives are dominated by 3 key media activities watching TV, gaming and using the internet.
- 98% of kids now have a games console in their home.
- Kids are getting into gaming at a younger age and it's no longer just for the boys with more girls owning a DS than boys do.
- With the release of the Wii, gaming has become a family activity with parent often playing with their kids.
- With the wide range of games available, parents need help deciding which games to play as a family and buy for their kids.
Take a peek at the PDF download below for the full executive summary, or contact our insight team with any questions.
Resources
Console Generation 2010 - ConsoleGenerationWebsite1.pdf (112.5 KB)
