This section of the site is where we save information on our annual projects. ToonTrack has been going for 10 years and is a look into kids and their lifestyles, media consumption and more. Console Generation looks into gaming and Digital Kids looks into kid's consumption of new media. Rummage around... steal away, or contact us for more information.
47% of pre-school kids do an afterschool or weekend activity , 19% of mums chose that activity because they thought it would be good for them (Source: Turner Media Innovations Toontrack 2011. Kids 2-5 years)