Research Projects
This section of the site is where we save information on our annual projects. ToonTrack has been going for 10 years and is a look into kids and their lifestyles, media consumption and more. Console Generation looks into gaming and Digital Kids looks into kid's consumption of new media. Rummage around... steal away, or contact us for more information.
Food for Thought
We took an in-depth look at what parent's attitudes were to food advertisers targeting their children directly and to understand what drives the decisions they make when shopping for their family's snacks and meals.
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Console Generation
Gaming is huge! 98% of Kids have a games console in their home. Our Console Generation research (updated for 2010) looks in detail at who these kids are, what makes them 'tick' and provides some very useful nuggets of insight for advertisers.
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Toon Track
The latest data from our 10-year survey of kid's daily lives and media consumption.
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Digital Kids
For the last two years, we’ve conducted an in-depth survey into the habits of ‘digital kids’. For these little people, the Internet has always existed, interacting with your TV is just natural and there’s no reason on earth you would need to go to the shops to buy music? Duh!
see more47% of pre-school kids do an afterschool or weekend activity , 19% of mums chose that activity because they thought it would be good for them (Source: Turner Media Innovations Toontrack 2011. Kids 2-5 years)
