The “www” Generation

Currently 84% of kids use the internet either at school or at home and playing games whilst online is a key activity.

We've looked at a whole range of research pieces to draw together some key insights about gaming online with our audiences.

Resources

Kids Online - Kids_Online_June_101.pdf (141.2 KB)

Mums spend 15.33 Hrs a week doing activities with their child, they spend more time doing activities with girls than boys (Source: Turner Media Innovations Toontrack 2011. Kids 2-5 years)
GLOSSARY

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