The Boys Vs The Girls

We've drawn upon our extensive insight into kids to pull out some key (and occasionally very surprising) insights about the differences in Boys and Girls behaviour, with some useful learning points for advertisers looking to target kids.

Resources

Boys Vs Girls - Boys_Vs_Girls.pdf (350.4 KB)

16% of boys 4-9 and 15% of girls 4-9 have a mobile phone, a further 12% use someone elses (Source: Turner Media Innovations Toontrack 2011. Kids 4-9 years)
GLOSSARY

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