Kids and Pets

We know that kids love animals and two thirds of kids have a pet.

We already have research on how many kids have pets and what type of pet they have, but to explore further, we conducted some research into what kind of things are being bought for pets and how much influence kids have on these purchasing decisions.

For more detail, take a look at the downloadable document below, or contact our insight team.

Resources

Kids and Pets - kids_and_pets.pdf (355.3 KB)

98% of mums watch tv with their kids, 79% watch with them every day (Source: Turner Media Innovations Toontrack 2011 Parents with Kids 5-12 years)
GLOSSARY

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