Here's Looking at Me
We conducted some research to understand kids' usage of personal care products - and it seems it is a category very much on their radar: 43% of mums say their child asks for hair styling products and 23% of them specify the brand whilst 15% of kids fork out their own cash for a variety of toiletries and grooming products.
Resources
Heres Looking at me - Heres_lookin_at_me.pdf (204.5 KB)
