Halloween

In recent years Halloween has become event in the calendar for both parents and kids, plus more and more retailers are getting on board with a range of products to enhance the occasion, but few of them seem to be shouting about it.

So we compiled some research to examine how purchase decisions were made during this increasingly popular season.

For full details, take a look at the PDF document below.

Resources

Halloween Insight - Halloween_Insight_.pdf (501.3 KB)

1/3 of mums go online with their pre-school kids each week (Source: Turner Media Innovations Toontrack 2011. Kids 2-5 years)
GLOSSARY

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