Family Viewing
Boomerang is channel that is enjoyed both by kids and their parents. It showcases some of the most loved and trusted brands such as Scooby-Doo and Tom and Jerry, and it's therefore enjoyed by the whole family: in fact Boomerang is the number one commercial channel for mutual viewing.
We ran a research project to find out more about this way of consuming media, and, specifically for Boomerang, its implications in terms of spending habits, attitude towards advertising and influence to purchasing.
See the full results of our research in the downloadable document below
Resources
