Backseat Buyers
We know from our research that kids have a big influence on many major purchasing decisions made in the home, including cars. Kids can get very involved in the car-buying process, even to the point of doing their own research to help mum and dad (and get their preferences included in the mix!).
To explore this further we spoke to parents who were either currently or planning to buy a car to find out to what extent their kids are involved in the purchase decision, both directly and indirectly.
For more detail, take a look at the downloadable document below, or contact our insight team.
Resources
Backseat Buyers - Backseat_Buyers.pdf (53.7 KB)
