Research Articles
We add a new research article here each month. It could be based on new information we have come across and are keen to share with you, or perhaps a topical subject at the time, we’re flexible that way. Don’t forget to contact us if you need any more information.
Kids Video Games
We know Kids are of huge, and growing, importance to the gaming industry; 81% of 4-14 year old children have a games console and 80% of parents who play games, play them with their Kids.
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Christmas Insight...
Did you know that 92% of kids got what they asked for last Christmas? Did you know 64% recieved money and half of those will spend it within two weeks. Read on for more nuggets of christmas insight..
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The “www” Generation
Currently 84% of kids use the internet either at school or at home and playing games whilst online is a key activity.
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Family Viewing
We ran a research project to find out more about how families consumed television, and, specifically for Boomerang, its implications in terms of spending habits, attitude towards advertising and influence to purchasing.
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The Boys Vs The Girls
We've drawn upon our extensive insight into kids to pull out some key (and occasionally very surprising) insights about the differences in Boys and Girls behaviour.
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Mini Me & Mum
We've explored the world of the preschooler, looking at what they like to do and also studying Mums life with them.
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We want to be together
We know "family time" is important to parents, but how do the kids themselves feel about it? We carried out some research to find out.
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All I want for Christmas
Do you remember what it was like being a kid at Christmas? Using RDSI data and other insights we have we have put together a short presentation on Christmas and kids.
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Pass the Popcorn
We know that cinema is a key social activity amongst kids, but we conducted research to find out exactly what they liked about it and how they heard about new releases.
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Here's Looking at Me
We conducted some research to understand kids' usage of personal care products - and it seems it is a category very much on their radar.
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Getting Out and About
This research looked at family trips to Cinemas and Theme Parks to see how parents decide where to go to and how their children can be influential in their decision-making.
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Kids Influence on Purchases
We conducted some research into how kids influenced parents purchase decisions and found that joint viewing occasions provided the ability to talk to both influencer and purchase maker.
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Kids and Pets
We know that kids love animals and two thirds of kids have a pet, so we conducted research to explore how this affects kids purchase decisions
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Backseat Buyers
We spoke to parents who were either currently or planning to buy a car to find out to what extent their kids are involved in the purchase decision, both directly and indirectly
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