Case Studies
All our latest case studies are here; you can browse them all, or use the tick boxes to look at a specific category or categories. Each page will have images, videos and a download document – but you can always contact us for more, we’re nice like that.
LEGO Star Wars: Clone Wars
LEGO, along with Turner Media Innovations, promoted their Star Wars range through a 30” On-air webdrive and Sponsorship of Star Wars: Clone Wars on Cartoon Network which was complimented alongside a bespoke microsite hosted at CartoonNetwork.co.uk.
see moreVertigo TopCat
To celebrate the release of Top Cat The Movie 3D, Turner Media Innovations created a 30” webdrive, encouraging kids to visit the bespoke online microsite for their chance to win some great prizes!
see moreKellogg’s Mini Max
To promote the first HFSS compliant brand for Kellogg’s Turner Media Innovation’s created a fully integrated campaign to build and establish Mini Max as the fun and friendly helper for kids.
see moreFox Star Wars Episode 1
Turner Media Innovations created a 40” webdrive spot showcasing the exciting 3D theatrical release of Star Wars: Episode 1 – The Phantom Menace.
see moreAlvin and the Chipmunks 3: Chipwrecked
Alvin and the Chipmunks 3 Home Ents release sponsored our April Fools’ Day network stunt on Cartoon Network.
see moreXbox Kinect for Xbox 360
Turner Media Innovations created a fully integrated campaign that continued to raise awareness and desire of the Kinect for Xbox 360 and the brand new games available – Sports, Disney and Star Wars.
see moreRedakai Spinmaster
Turner Media Innovations created a 40” live action webdrive showing 2 boys embroiled in a Redakai battle.
see moreBen 10 Monster Truck Mania
We created a 30” webdrive that promoted the Monster Truck Mania arena tour.
see moreWest Midlands Safari Park
Turner Media Innovations created a 30” webdrive that introduced kids to the West Midland Safari Park and the different sorts of animals they will be able to see there.
see moreBack to School for 99
99 needed a campaign to promote their back to school product range to the middle east audience - we created a multi-platform solution on Arabic Cartoon Network.
see moreLeap Pad for Leap Frog
Turner Media Innovations created a 30" webdrive spot which aired on Cartoon Network, CNToo, Boomerang and Cartoonito.
see moreBen 10 & Power Puff Girls for Al Arab
To celebrate the launch of the new Ben 10 and Power Puff Girls shoe collections we created 2 exciting webdrive commercials and a dedicated mini-site where kids could view the catalogue of top trainers as well as having a go at designing their very own super hero pair!
see moreBen 10 Ultimate Challenge for Bandai
We created a never been done before, fully integrated campaign to take maximum advantage of the buzz surrounding the Ben 10 Ultimate Challenge Game Show.
see moreSonic Generations for Sega
To celebrate the 20th anniversary of Sonic, Turner Media Innovations created a 30" webdrive, featuring some of the best clips from the Sonic Generations game, that encouraged kids to visit the online microsite to be in with the chance of winning some great prizes.
see moreChedds for Cathederal City
Turner Media Innovations created a bespoke microsite with interactive and engaging game mechanic to help promote the Chedds cheese product range from Cathederal City.
see moreMr Poppers Penguins for Fox
We created a bespoke microsite where kids were able to find out more about Mr. Poppers Penguins and were also able to play our addictive mini-game ‘Pop Up Penguins', where they had the chance to win some great prizes.
see moreSpy Kids 4
To raise awareness of the new Spy Kids film, Turner Media Innovations created an engaging microsite that allowed kids to familiarise themselves with lots of spy elements and funny gags that are prominent in the movie.
see moreRayman Origins for Ubisoft
We created a bespoke microsite that encouraged kids to help Rayman become mega super awesome by finding his friends online.
see moreA Monster in Paris for E1
To celebrate the release of A Monster In Paris, Turner Media Innovations created a bespoke microsite hosted at BoomerangTV.co.uk.
see moreKirby for Nintendo
To promote the release of Kirby's Adventure on Nintendo Wii, we created a fun and interactive microsite that was hosted on BoomerangTV.co.uk. As kids entered the site, they were presented with a Pop Star Planet style environment and were instantly able to view the trailer for the Wii game.
see moreBakugan for Spin Master
We created a pan-european campaign for Spin Master on the Bakguan product range...
see moreTransformers for Hasbro
To promote the new MECHTECH range from Hasbro Transformers, we created 2 x 10" ‘top' and 1 x 20" ‘tail' webdrive spots which aired on Cartoon Network, CNToo and Boomerang
see moreKre-o for Hasbro
Hasbro wanted to launch their new Kre-o range of products to our target audience and we created a bespoke campaign that did just that!
see moreSkylanders for Activision
We created a campaign which included a bespoke microsite with game and competition mechanic, online traffic drivers, a weekend homepage and gamepage takeover, a one week game trailer in video section on CN and Boomerang plus a permanent competition on the win tab on CN and Boomerang.
see moreLight Strike for WowWee
WowWee wanted to promote thir new product, Light Strike, so we created an on air and online campaign consisting of 2 30 second webdrive spots and an integrated microsite.
see moreScalextric for Hornby
To direct viewers to the bespoke Scalextric microsite, we created a 20" webdrive spot that encouraged kids to go online to build their ultimate track, to see if they had what it takes to become a Scalextric superstar.
see moreMy Way Toothbrushes for Church and Dwight
To celebrate the launch of the all new ‘My Way' customisable toothbrushes for kids we created a dazzling campaign that not only got kids excited about the new range, but also gave them a chance to battle it out against the opposite sex and win great prizes!
see moreScared Shrekless for Paramount
To promote the release of Scared Shrekless on DVD, we created a microsite that enabled kids to familiarise themselves with the Scared Shrekless story, the characters and also gave them the chance to win a copy of Scared Shrekless on DVD.
see moreMega Bloks for Mega Brands
For the first time in over two decades, MEGA Brands wanted to use TV to promote their MEGA Bloks range, and a campaign with Turner Media Innovations on Preschool channel Cartoonito was the solution!
see moreBack Catalogue DVDs for Warner Bros
Turner Media Innovatiosn created a sustained on-air and online campaign to promote key kids titles in the Warner Bros back catalogue of DVD titles.
see moreHeroica for LEGO Games
Turner Media Innovations teamed up with LEGO Games to promote its new Heroica buildable board game.
see moreFifa 12 for EA Sports
EA Sports launched a new version of FIFA and once again approached Turner Media Innovations to promote the product to our core Cartoon Network audience.
see moreHot Wheels Bikes for Mattel
We worked with Mattel to promote their new range of Hot Wheels bikes to our engaged Cartoon Network audience.
see moreFur Real Pets for Hasbro
Turner Media Innovations and Hasbro teamed up to promote the new toy in the Hasbro Fur Real range; Cookie.
see moreBatman;The Brave and The Bold for Mattel
we worked with Mattel to showcase and drive awareness of their Batman; The Brave and The Bold product range. The campaign we devised consisted of a bespoke microsite and on-air webdrives.
see moreCreepy Crawlers for Flair
To create awareness of the Creepy Crawlers range from Flair, we created a microsite that allowed kids to become familiar with and view all of the products and enter a competition to be in with a chance of winning Creepy Crawlers goodies.
see moreBen 10 Ride for Drayton Manor Theme Park
We worked with Drayton Manor to promote their brand new Ben 10 Ultimate Mission ride to Ben 10 fans on our channel.
see moreBarbie Bikes for Mattel
Mattel wanted to promote their Barbie branded bike range, so we created a campaign which utilised our Boomerang brand on-air and online.
see morePlayskool Heroes for Hasbro
To help Hasbro promote their Playskool heroes product line, we created a multiplatform campaign.
see moreHorrid Henry for Vertigo Films
Vertigo films wanted our help to promote their new blockbuster cinema release, Horrid Henry
see moreHexbug Nano for Innovation First
Innovation First teamed up with Turner Media Innovations to launch its exciting new micro robotic creature - the Hexbug Nano!
see moreGreen Lantern for Warner Bros
Warner Bros wanted a campaign to build excitement around the launch of the new Green Lantern video game
see moreDonkey Kong Country Returns for Nintendo
To promote the release of Donkey Kong Country Returns, we created a microsite that enabled kids to familiarise themselves with the game and to be in with a chance of winning a Nintendo Wii and game.
see moreBen 10 Sticker Album for Topps
To raise awareness of the new Topps Ben 10 Sticker album, we created a Microsite that allowed kids to learn more about the sticker album and to enter the competition to be in with a chance of winning one.
see moreRango for Paramount Pictures
Paramount Pictures wanted to maximise exposure for the release of their new film, Rango. To help, we created an on-air webdrive spot for Cartoon network which drove our audience onto a dedicated microsite for the film.
see moreHeroes for Sony Playstation Move
To raise awareness of the new Sony Playstation Move 'Heroes’ game, we created a Microsite that allowed kids to familiarise themselves with six legendary heroes coming together, in one big adventure.
see moreRainbow Magic for Hatchette
Hatchette wanted a campaign to promote their range of Rainbow Magic books to our audience. We devised an innovative campaign on Boomerang which utilised squeezed credits, etv loading pages and a microsite.
see moreEggBods for Bluw
Bluw had never advertised with us before and wanted an inexpensive but engaging launch for their new product ‘EggBods’. We created an egg-cellent Easter campaign on Cartoon Network, along with a microsite and competition which had over 4,000 entries…
see moreYogi Bear for Warner Bros
To support the theatrical release of Yogi Bear, the fantastic new kids film from Warner Brothers, we produced a series of on-air and online creative introducing kids to the key characters of the film...
see moreBarbie Fairy Secret for Mattel
Mattel wanted Turner Media Innovations to create an engaging cross platform promotion which would raise awareness amongst girls of the new Barbie Fairy Secret Dolls and DVD release.
see moreGnomeo & Juliet for E1 Entertainment
E1 Entertainment wanted to raise awarness of their new theatrical release 'Gnomeo and Juliet'
see moreRaving Rabbids for Ubisoft
Ubisoft wanted to raise awareness of their new Rabbids game, 'Raving Rabbids - Travel in Time', amongst our audience...
see moreKinect for Xbox 360
Xbox 360 wanted a campaign to showcase the new Xbox Kinnect and its unique gameplay experience which would encourage mutal play amongst the whole family.
see moreDespicable Me for Universal Pictures
We initially created a UK-specific campaign, which we then rolled out across 8 European countries to support the launch of the film 'Despicable Me'
see moreCats and Dogs for Warner Bros
We worked with Warner Bros to promote the theatrical release of their film 'Cats and Dogs' across 5 countries in Europe.
see morePaper Jamz Instant Rockstar for WowWee
We worked with WowWee to create a 3-burst campaign designed to promote Paper Jamz Instant Rockstar to our Cartoon Network audience.
see moreCuponk for Hasbro
Turner Media Innovations were tasked with creating a cross platform promotion to promote awareness of the brand new Hasbro Cuponk game.
see moreStar Wars Clone Wars Sponsorship for LEGO
LEGO have worked with Turner Media Innovations twice before on the LEGO Star Wars product range - the fact they have come back for a third fantastic campaign is testament to the success of the previous two campaigns.
see moreBen 10 for LEGO & Tesco
This campaign, masterminded by Turner Media Innovations, brought together a key toy producer and a major retailer in a sponsorship deal which will benefit all parties.
see moreAtlantis for LEGO
In the first a triple-win for Turner Media Innovations with LEGO over february half term, the team were tasked with creating a campaign which would promote the launch of a new toy line LEGO Atlantis.
see moreKids Smoothies for Innocent
Innocent chose Turner Media Innovations as their creative partner to bring their Kids Smoothies and Fruit Tubes brands to life for the first time on-air.
see moreNerf Dart Tag for Hasbro
Turner Media Innovations were tasked with creating a cross platform promotion to promote awareness of Nerf DART Tag for Hasbro.
see moreLEGO The Adventures of Clutch Powers for Universal Pictures
Universal wanted to harness the power of our digital properties to promote the DVD release of LEGO The Adventures of Clutch Powers...
see moreKung Fu Panda for Paramount
To support Paramounts DVD release of Kung Fu Panda : Secrets of the Furious Five, they asked us at Turner Media Innovations to create a digital campaign
see moreTooth Fairy for 20th Century Fox
Fox wanted to harness both the power of our on-air and online brands and also utilise the wealth of experience we have when it comes to successfully promoting entertainment new releases to kids.
see moreAll Stars Racing for SEGA
Turner Media Innovations were tasked with creating a cross platform promotion to promote awareness of the brand new Sonic & SEGA All Stars Racing game.
see moreAlvin & The Chipmunks 2 for Fox
For the DVD release of Alvin and the Chipmunks 2: The Squeakquel we created a great campaign for 20th Century Fox which included an element which had never been done before...
see moreHow To Train Your Dragon for Paramount
Paramount wanted us to find a way to position the release of How to Train Your Dragon as a perfect shared experience for the Easter period and creatively show dragons on the loose and setting fire to various media.
see moreIce Age 3 for 20th Century Fox
For the launch of Ice Age 3: Dawn of The Dinosaurs, Turner Media Innovations have created for 20th Century Fox an exclusive tie-in with Boomerang, by 'branding' the channel idents with creative.
see morePonyo Film Release for Optimum
Optimum wanted to create a real buzz amongst about the forthcoming film release Ponyo. We looked at ways to get kids to engage with the renowned Studio Ghibli animation.
see moreAstroboy for E1 Entertainment
E1 Entertainment wanted to create a real buzz amongst the target audience of Boys 6+ for the new Astro Boy film release and came to Turner Media Innovations for help.
see moreParamount Monsters Vs Aliens
Paramount wanted to create standout for their family film Monsters Vs Aliens during the busy Easter season. They liked the campaign we produced so much that they came back for the DVD release...
see moreAmbre Solaire Rapido for Garnier
This campaign first ran in 2008, but Ambre Solaire liked it so much that they came back for more in 2009!
see moreSkechers You Select
To drive awareness and sales of their range of footwear, we worked with Skechers to create a unique channel offering, where users could influence the channel schedule via a microsite.
see moreAquafresh - The Nurdle Shmurdle
It was smiles all round for this award-winning campaign. We brought a new family of characters to life, creating a song that reminded kids to brush their teeth.
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