Xbox Kinect for Xbox 360
The Campaign
Following the enormous success of our Xbox Kinect 360 launch campaign at the end of 2010, Turner Media Innovations has produced a series of exciting new creative to showcase three brand new Kinect games.
The activity includes a weekly competition which takes place in real-time every weekend. A series of 20” competition spots will go out between 8-10am every Saturday morning, asking viewers to identify which Kinect gaming move is being demonstrated. Kids have 2 hours to submit their correct answer online, then at midday the winner is picked, and their name will feature in a 20” winner’s spot which runs for the rest of the weekend.
The online microsite will also feature three new mini-games across the course of the campaign, one relating to each of the new Kinect titles. Kids can play the games to enter a monthly competition, for the chance to win more fantastic prizes.
To support this activity is the Xbox Kinect 360 Cartoon Network channel sponsorship. This consists of three branded channel idents, one for each game – Kinect Sports Season Two, Kinect Star Wars, and Kinect Disneyland Adventures.
The Results
- Over 370,000 page views
- Over 49,400 unique visitors
- Over 26,000 competition entries!
- Average time spent over 5 minutes
...take a look at the downloadable document below or contact our S&P team.
