West Midlands Safari Park
The Campaign
Turner Media Innovations created a 30" webdrive that introduced kids to the West Midland Safari Park and the different sorts of animals they will be able to see there.
The webdrive encouraged kids to visit our bespoke microsite to learn more, and to play our addictive mini-game.
Once online, kids were able to find out more information about West Midlands Safari Park and the species of animals that they are most likely to find there. They also had the chance to play our 'Safari Snaps' game to be in with the chance of winning a VIP trip to West Midlands Safari Park.Kids were required to become a photographer, as they travelled on a desert safari trip. For each picture they took of an animal, they were awarded points. The rarer the animal, the higher the amount of points were that was rewarded.
The Results
- Over 33,000 page views
- Over 5,800 unique visitors
- Over 2,250 competition entries!
- Average time spent over 5 minutes
For more information...
...take a look at the downloadable document below or contact our S&P team.
