Turner Media Innovations flies high with Spin Master Storm Hawks deal
Turner Media Innovations has signed a media consultancy deal with global toy firm Spin Master to promote their Storm Hawks toy range, due out in March 2008.
The deal which incorporates bespoke activity across on-air, online, interactive, marketing and in-store, sees toy chain Toys "R" Us come on board as the retail launch partner.
Toys "R" Us will sponsor a specially created Storm Hawks website, and will also feature in branded ponsorship credits around new Storm Hawks episodes airing on Cartoon Network from the 1st March.
Additional activity will include an eTV game, a marketing mailout and a network competition to win a trolley dash at a Toys "R" Us store. Turner Media Innovations has also created three spots; a 30-second spot, a 20-second web drive spot and a 30-second retail drive spot which will all play out on rotation.
Adam Eagle, Director of Sponsorship & Promotions at Turner Media Innovations says: "This is exactly the kind of consultancy based promotion that Turner Media Innovations does best. Our expertise across an encompassing range of areas, coupled with in-depth retail insight, means that we can create an effectively targeted campaign. Storm Hawks is a great brand and we're convinced that this approach will get the product off to a flying start."
Storm Hawks is a comedy-action adventure series produced in CGI animation which pushes the boundaries of 3D animation with dramatic aerial battle sequences and fearsome fight scenes.
The series is set in a fantastical world where squadrons of high-flying Sky Knights battle to protect their air turf. Five mismatched teens - Aerrow, Finn, Piper, Junko and Stork - armed with transforming flying motorcycles prepare to take on some of the nastiest villains ever to hit the skies.
Stuart Picton, Marketing Manager at Spin Master Toys comments: "The Storm Hawks TV series is hugely popular on Cartoon Network and we expect strong sales through Toys "R" Us, our retail launch partner."
The Storm Hawks product line includes an interactive range of action figures, transforming vehicles and play sets. Action figures have up to 19 points of articulation and spring loaded attack features which demonstrate the signature move of each character.
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For further information:
Yinka Akindele
Press Officer
020 7693 1105
About Turner Media Innovations
Turner Media Innovations offer a new media consultancy service which combines Ad Sales, Sponsorship & Promotions, Digital Media, Creative and Research to deliver bespoke advertising solutions. Turner Media Innovations secures spot advertising and creates original campaigns for clients across Cartoon Network, Cartoon Network Too, Boomerang, Cartoonito, Turner Classic Movies (TCM), Adult Swim and Nuts TV. Since launching in 2007 Turner Media Innovations continues to generate revenue across a range of platforms, including television, online and gaming, with the ability to incorporate licensing and merchandising. Recent case studies can be viewed on the website www.turnermediainnovations.com
