Turner Media Innovations Creates Monster with Skeleflex
Turner Media Innovations has signed a four month deal with Re:creation for the launch of new product range, Skeleflex. The campaign, which begins early August, will see Turner Media Innovations create a 20 second television webdrive spot, a microsite and an eTV game.
The deal also includes a Skeleflex sponsorship block called "The Weekend Freakout", due to run on Cartoon Network until November, and a separate TV spot that will be used as part of Re:creation's EMEA advertising push.
Skeleflex is a creative ball-and-socket building toy whereby kids can create dinosaurs, aliens, or a mixture of the two. Its interchangeable bone-shaped pieces can create fantastical creatures that mimic real life movement.
The Skeleflex microsite will contain games and competitions where children have the opportunity to win the Dino Powerflex Lab, a unique movement mechanism which allows kids to control the speed and motion of their creation.
Additionally Turner Media Innovations in collaboration with Turner's Digital Media department has created an eTV game based on the Skeleflex product, in which children battle it out with an assortment of dinosaurs and aliens in order to complete the maze.
Adam Eagle, Director of Sponsorship & Promotions at Turner Media Innovations says: "I'm delighted that Turner Media Innovations were chosen to put together the launch campaign for Skeleflex, which will be rolled out across a raft of pan-European channels. It's an exciting new product and Re:creation has high hopes for its popularity in the market."
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For further information:
Yinka Akindele
Press Officer
020 7693 1105
About Turner Media Innovations
Turner Media Innovations offer a new media consultancy service which combines Ad Sales, Sponsorship & Promotions, Digital Media, Creative and Research to deliver bespoke advertising solutions. Turner Media Innovations secures spot advertising and creates original campaigns for clients across Cartoon Network, Cartoon Network Too, Boomerang, Cartoonito, Turner Classic Movies (TCM), Adult Swim and Nuts TV. Since launching in 2007 Turner Media Innovations continues to generate revenue across a range of platforms, including television, online and gaming, with the ability to incorporate licensing and merchandising. Recent case studies can be viewed on the website www.turnermediainnovations.com
