Storm Hawks for Spin Master

  • Case Study: \

Our ability to partner not just with licensing and merchandising teams, but with toy retailers too, helps us deliver some storming integrated campaigns. This one was no exception, with rules on toy promotion driving an innovative approach that combined sponsorship, online activity and red-button gaming.

Resources

Storm Hawks case study - storm_hawks.pdf (606.8 KB)

48% of kids 5-12 say seeing an advert on TV prompts them to ask for a particular food or drink. (Source: Turner Media Innovations Toontrack 2011. Kids 5-12 years)
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