Sonic Generations for Sega

The Campaign

 

To celebrate the 20th anniversary of Sonic, Turner Media Innovations created a 30" webdrive, featuring some of the best clips from the Sonic Generations game, that encouraged kids to visit the online microsite to be in with the chance of winning some great prizes.

Once online, kids were able to learn more about the new Sonic Generations game, aswell as read the Character profiles, the story and game synopsis.
Kids were also able to put their knowledge to the test, and take part in our Sonic quiz to be in with the chance of winning some great prizes.

To be in with the chance of winning some great prizes, kids were asked a series of five multiple choice questions. Kids were required to be quick, as they were up against the clock, but were also given the option of a clue to each question. The winner won a PS3 and Sonic Generations game, with 25 runners up who all received a limited edition Sonic Bonnet Hat!


Results

  • Over 84,000 page views
  • Over 14,200 unique visitors
  • Over 6,900 competition entries!
  • Average time spent over 6 minutes

 

 

For further detail...

 

Download the document below, or contact our S&P team here

 

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89% of kids 5-12 go on the internet every week, 26% every day (Source: Turner Media Innovations Toontrack 2011. Kids 5-12 years)
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