Skechers You Select

  • Case Study: \
  • Case Study: \

Skechers had launched a range of footwear for kids, with each shoe tied to a 'superhero' character.

We made a speculative suggestion: a radical idea to promote the range, harnessing all the power our channel integration and joined-up services could offer, and really bringing these four characters to life.

Full details of what we did, and the results, are in the below document

Resources

Skechers Case Study - Skechers_Case_Study_2009web.pdf (198.5 KB)

91% of mums say their kids influence the purchase of a kids meal or snack for them (Source: Turner Media Innovations Toontrack 2011. Parents of Kids 5-12 years)
GLOSSARY

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