Re:Creation Skeleflex
When Re:Creation chose us to be the number one partner to launch with, we came up with the concept : scarily good gaming
We drew on various insights to deliver a more effective launch and our extremely cost-efficient solution got online, e-TV and broadcast working seamlessly together.
The elements of the campaign were carefully timed to have a huge impact, fast
In Re:creation's own words, this was a departure from their traditional approach that delivered "a better use of budget and better results" - "a more integrated campaign that embraced the multiple layers of communication through which kids engage with brands". Understanding that engagement was key to this success.
Full details, and results, are in the document below
Resources
Re:Creation Skeleflex Case Study - ReCreation_CaseStudy1.pdf (1.1 MB)
