Rayman Origins for Ubisoft
The Campaign
We created a bespoke microsite that encouraged kids to help Rayman become mega super awesome by finding his friends online. Kids were asked to find Glowbox and the Two Teensies who were hidden on two of our popular show sites. If they were succesful, they were able to enter the competition to win some great prizes.
Kids were also able to play Slap, Flap and Go which was an addictive mini-game, that required kids to guide Rayman through a variety of different levels and terrains, fighting off the baddies - similar to that of the Rayman Origins game.
To be in with the chance of winning some great prizes, kids were required to follow the clues to find Rayman's friends, who were hidden around some of popular character show sites.
Traffic drivers were used to direct users to the Rayman Origins microsite which was hosted on CartoonNetwork.co.uk.
Results
- Over 150,000 page views
- Over 19,500 unique visitors
- Over 2,600 competition entries!
- Average time spent over 5.5 minutes
For further detail...
Download the document below, or contact our S&P team here
47% of pre-school kids do an afterschool or weekend activity , 19% of mums chose that activity because they thought it would be good for them (Source: Turner Media Innovations Toontrack 2011. Kids 2-5 years)
