Rainbow Magic for Hatchette

Hatchette wanted a campaign to promote their range of Rainbow Magic books to our audience. We devised an innovative campaign on Boomerang which utilised squeezed credits, etv loading pages and a microsite.

Read all about the campaign in the download below, or contact our S&P team to discuss further..

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96% of preschool kids watch TV everyday (Source: Turner Media Innovations Toontrack 2011. Kids 2-5 years)
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