Ponyo Film Release for Optimum

  • Ponyo Case Study Video

Optimum came to us with a problem - How could they create a real buzz amongst about the forthcoming film release Ponyo and how could they get kids to engage with the renowned Studio Ghibli animation. 

We answered with a fully integrated and fun promotion across on-air and online including a tailor made webdrive tag, bespoke microsite with fun fishy transformation mechanic and gallery, traffic drivers and pre roll.

 

See the full case study in the downloadable document below.

Resources

Ponyo Case Study - Ponyo_Case_Study_for_website.pdf (1.2 MB)

89% of kids 5-12 go on the internet every week, 26% every day (Source: Turner Media Innovations Toontrack 2011. Kids 5-12 years)
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