Mr Poppers Penguins for Fox
The Campaign
We created a bespoke microsite where kids were able to find out more about Mr. Poppers Penguins and were also able to play our addictive mini-game ‘Pop Up Penguins', where they had the chance to win some great prizes.
Kids were also able to read the film/character synopsis and watch the official film trailer.
To be in with the chance of winning some great prizes, Kids were required to help hide the penguins from the baddy. When the penguins popped up, kids needed to slap them with a wet fish to get them back into their hiding place. Kids were playing against the clock, and if they managed to keep the penguins hidden, they were able to enter the competition.
Traffic drivers were used to direct users to the Mr. Poppers Penguins microsite which was hosted on BoomerangTV.co.uk.
Results
- Over 91,000 page views
- Over 14,000 unique visitors
- Over 3,600 competition entries!
- Average time spent over 4 minutes
For further detail...
Download the document below, or contact our S&P team here
