Mega Bloks for Mega Brands
For the first time in over two decades, MEGA Brands wanted to use TV to promote their MEGA Bloks range.
Turner Media Innovations have created a campaign to introduce kids to the new 'time to build' concept, creating a MEGA Bloks microsite hosted at Cartoonito.co.uk. The site has become a platform for all client supplied content including downloadable how to build instructions, colouring sheets and retail offers that are added to each month to keep the site fresh and exciting.
Achieving consistent results across several months the campaign will be built upon across 2012.
After the launch of the campaign, the 'Time to Build' ad placement on Cartoonito has become a permanent feature, showcasing a different creation each week, before the 8.30am and 4.30pm shows each day.
- Over 115,000 page views
- Over 30,500 visits
- Over 4,900 competition entries!
- Average time spent over 4 minutes
For More Information..
..And examples of the creative, download the document below, or contact our S&P team here