Legoland - Ben 10 Sponsorship

  • Case Study : Legoland
  • Case Study : Legoland
  • Case Study : Legoland
  • Case Study : Legoland
New Campaign - Ben 10 Legoland - Game Screenshot

Legoland wanred to increase awareness of LEGOLAND with existing customers and new audiences, and ultimately increase footfall to the park.Through association with Cartoon Network's Ben 10 and Ben 10: Alien Force,  we answered this brief with brilliant results.

Read all about it in the downloadable document below.

Resources

Legoland Case Study - Legoland_2009_Case_Study.pdf (2.4 MB)

39% of kids have own mobile, by 11 this rises to 84%. A further 14% use someone elses , total % using a mobile phone is 47% (Source: Turner Media Innovations Toontrack 2011. Kids 5-12 years)
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