LEGO The Adventures of Clutch Powers for Universal Pictures

Universal wanted to harness the power of our digital properties to promote the DVD release of  LEGO The Adventures of Clutch Powers.

For this digital campaign we created an engaging microsite full of info on the DVD release.  On arrival the film trailer played to really hook our users in.  There was info on all the great characters and we created a mini game and competition giving our kids the chance to win ace LEGO prizes.

Read more in the downloadable document below...

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Mums spend 15.33 Hrs a week doing activities with their child, they spend more time doing activities with girls than boys (Source: Turner Media Innovations Toontrack 2011. Kids 2-5 years)
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