Kung Fu Panda for Paramount

To support Paramounts DVD release of Kung Fu Panda: Secrets of the Furious Five, they asked us at Turner Media Innovations to create a digital campaign

For this campaign we created an engaging microsite full of information on the DVD release. On arrival, the home page offered users the chance to find out information on all of the key characters. There was also a synopsis of the film, the DVD trailer and we created a mini game and competition giving our kids the chance to win copies of the DVD plus other amazing prizes!

Read more in the downloadable document below

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Mums spend 15.33 Hrs a week doing activities with their child, they spend more time doing activities with girls than boys (Source: Turner Media Innovations Toontrack 2011. Kids 2-5 years)
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