Kinect for Xbox 360
Xbox 360 wanted a campaign to showcase the new Xbox Kinnect and its unique gameplay experience which would encourage mutal play amongst the whole family.
We utilised the brand power of Cartoon Network to create a campaign which included 3 bespoke Cartoon Network channel idents, running alongside roadblock spots which educated the viewer about the product capabilities. We also created a webdrive spot and associated microsite.
To read all about what we did, why we did it and how it went, take a peek at the downloadable document below.
For further info, contact our S&P team