Kids Smoothies for Innocent
Innocent chose Turner Media Innovations as their creative partner to bring their Kids Smoothies and Fruit Tubes brands to life for the first time on-air.
We launched with a 60" Innocent Kids Smoothies spot in October 2009 which featured an in-pack fridge magnet offer, which proved to be their most successful promotion ever.
Over the past 12 months we worked with Innocent to create 4 more spots each featuring the Innocent 'gang' characters; 6 fun, fruity characters each with their own distinctive personality.
Innocent also wanted to drive kids out to their website, which is full of games and puzzles so we ran a 2 month display campaign across all of our kids sites and for the first time also hosted their 'Bounce Game' within our dedicated games section on Cartoon Network and Boomerang which achieved fantastic results with kids playing the game on average for over 2.40 mins!
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