Kids' range for L'Oreal

We made a splash for L'Oreal's kids' range – building a campaign that made the brand part of bathtime. Using our 'Summer Toons' sponsorship slot, singalong ads and integrated online activity, we were able to get kids actively engaged with the brand, and keep it front of mind throughout the year.

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34% of kids 3-5 access the internet from home or school/nursery (Source: Turner Media Innovations Toontrack 2011. Kids 3-5 years)
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