How To Train Your Dragon for Paramount

  • Paramount How to Train your Dragon
  • Paramount How to Train Your Dragon
Paramount how to train your dragon

Paramount wanted us to find a way to position the release of How to Train Your Dragon as a perfect shared experience for the Easter period and creatively show dragons on the loose and setting fire to various media.

To see our full campaign, take a peek at the document below...

Resources

HTTYD Paramount Case Study - Paramount_HTTYD_Case_Study.pdf (4.0 MB)

48% of kids 5-12 say seeing an advert on TV prompts them to ask for a particular food or drink. (Source: Turner Media Innovations Toontrack 2011. Kids 5-12 years)
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