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How To Train Your Dragon for Paramount

Paramount wanted us to find a way to position the release of How to Train Your Dragon as a perfect shared experience for the Easter period and creatively show dragons on the loose and setting fire to various media.

To see our full campaign, take a peek at the document below...

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Mums spend 15.33 Hrs a week doing activities with their child, they spend more time doing activities with girls than boys (Source: Turner Media Innovations Toontrack 2011. Kids 2-5 years)

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