Hot Wheels for Mattel & Toys R Us
The brief was to create a Hot Wheels promotion to drive footfall instore to Toys R Us and position the retailer as the destination to purchase everything Hot Wheels. A secondary objective was to draw attention to the different special Hot Wheels instore offers in Toys R Us and feature the main prize as a TRU trolley dash.
Find out what we did in the downloadable document below, or contact our S&P team for full details.
