Hot Wheels Bikes for Mattel

We worked with Mattel to promote their new range of Hot Wheels bikes to our Cartoon Network audience.

The campaign included a bespoke microsite designed to raise awareness of the range of Hot Wheels bikes that are available at Argos and Toys R Us. The microsite allowed kids to become familiar with the products and even enter our competition to be in with the chance of winning some great Hot Wheels prizes.

Read more about the campaign below, or contact us for more detail

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39% of kids have own mobile, by 11 this rises to 84%. A further 14% use someone elses , total % using a mobile phone is 47% (Source: Turner Media Innovations Toontrack 2011. Kids 5-12 years)
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