Hexbug Nano for Innovation First
Innovation First teamed up with Turner Media Innovations to launch its exciting new micro robotic creature - the Hexbug Nano!
The campaign included two spotters guide-style webdrive spots introducing kids to this new 'species' - the Hexbug Nano. The webdrives also encouraged kids to go online to the bespoke microsite to start their very own swarm on a virtual map of the UK.
To build further awareness Hexbug are also sponsoring Generator Rex on Cartoon Network until the end of the year.
