G-Force for Walt Disney Pictures

  • G Force for Walt Disney
Case Study: \

The Disney G-Force promotion was for the film release within the UK - the film is centred around a team of elite secret agent Guinea Pigs.

We created a fully interactive campaign based around the idea of kids 'unleashing their inner secret guinea pig'. We also tied the campaign in closely with the Boomerang Network stunt which is themed around animals!

Resources

Disney G-Force Case Study - Turner_Media_Innovations_Disney_G_Force.pdf (684.4 KB)

50% of kids go online to find out about something they have seen on TV (Source: Turner Media Innovations Toontrack 2011. Kids 5-12 years)
GLOSSARY

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